Bridge Conference

Mixing Social Media with Fundraising Strategies





Social Media Game for Fundraising and Communications was remixed from David Wilcox. The original is here.
I remixed this game from another version I did for Filmmakers for promoting and marketing their film
These versions were remixed by Steve Bridger and Franceso Santani for NGOs in Europe and focused on fundraising. You can find their versions in the Social Media Game Remix Wikispace

Resource List


Defining Web2.0, Key Themes, and Approaches to Adoption

The Machine is Us/ing Us by Michael Wesch
A music video that explains Web2.0 in less than 5 minutes and quickly became one of the most popular videos in the blogosphere with more than 70,000 views on YouTube. He leads the digital ethnography group at Kansas State University.

What is Web2.0? by Tim O'Reilly
The first and most influential concept paper on Web2.0. September, 2005

Weblogged-Ed - The Read/Write Classroom by Will Richardson
Covers the use of Web2.0 in education.

TechSoup's Complete Collection of Web2.0 for Nonprofits Articles

Communications and Fundraising Strategies

Robin Good "Ten Ways to Promote Your Business With Social Media"
The Top Social Marketing Blogs to read

Seth Godin, Flipping the Funnel


Steve Bridger's Fundraising 2.0 Presentation and Blog Post

What People Are Doing Online
Jason Zannon, Democracy in Action Blog - Essay about that chart in the presentation
Web Strategies that Cater to Customers from Businessweek



Putting the U in YouTube

Adoption Strategies

Full Circle Online Interaction Blog by Nancy White
Covers the adoption of Web2.0 tools and also writes about Technology Stewardship

Gartner's Technology Hype Cycles

How Nonprofits Can Avoid Being Seduced by the Web.20 Hype - a UK Perspective

Social Media Metrics

Measuring Your Blog's Success: Social Media Metrics by Beth Kanter, Beth's Blog
Metrics for Virtual Worlds: Can You Measure Engagement? by Beth Kanter, Beth's Blog
Beth's Blog: Blog Posts on Web Analytics, Social Media Analytics, and Using Google Analytics

Personal Learning


Web2.0 and Personal Learning: Tools and Strategies

1. Blog As Notebook

Resources
Adoption Issues
The C's of Blogging by Beth's Blog
Advice To Would Be Bloggers by Bokarko
Tips from a New Blogger by Anne's Spot
Novice Blogger Excitement by Larry Lippke
Weblogs As Disruptive Technology for Extension by Deborah Coates
Encouraging Educators to Blog by Martin Weller

Technical How-To
Blogger, free blogging software!
FreeVlog Screencast: How To Set Up A Blogger Blog
Getting Started With Blogging Software from Idealware

Blogging Wisdom
Nine Essential Types of Posts for Every Blogger from Northeast

Nonprofit Marketers Writing Blogs about Social Media
Katya Andresen, Non-Profit Marketing Blog
Marc Sirkin, Nonprofit Marketing Blog
Nancy Schwartz, Getting Attention


Want to find other bloggers who write about nonprofits, marketing, and fundraising? Check out my mega huge list!

2. Information Coping Skills

RSS


Resources
Introductory 3.5 MInute Video: RSS in Plain English
watch this first

Tutorials
Feed Me: A gentle introduction to Internet feeds - a good tutorial from Palinet, a library cooperative
RSS Tutorial in Flickr
Using RSS Effectively for Research
23 Steps: Make Life Simple With RSS
23 Steps: Finding and Subscribing to Feeds

A few RSS Readers:
Bloglines (10 Steps to Using Bloglines and YouTube Video Showing how to Add Feeds)
Netvibes
Newsgater
GoogleReader

TAGGING

Resources
Beth's Blog: Tagging Screencast
Beth's Tagging for Collaboration and Knowledge Sharing Wiki

External Communications


Storytelling with a Blog!

Interplast: So No Child Must Wait Blog
March of Dimes: Share Your Stor

For more examples, see Beth's Blog on Nonprofits and Blogging

Comment Blogging

Resources
How to Comment Like King or Queen by Coolcat Teacher Blog
Strategic Blog Commenting A Screencast by Amy Gahran
Commenting by Alan Levine


Storytelling with Photos and Video

B
eth's Blog: Nonprofits and Flickr




Water Bufflao Campaign
Read the commentary from the Donor Power Blog

Beth's Blog: Video Blogging and Nonprofits

Video Resources

Prepping and Posting Your Video to the Web by David Tames
How To Promote Your Video on YouTube
Video Editing 2.0: 8 Ways to Remix Videos Online

User-Generated Content

Creative Commons
Why Creative Commons: Get Creative Movie
What: Choosing A License and Creative Commons Comic Book
How: The Six Main Licenses

Finding People, Reading Their Minds, Market Research

How To Search Technorati
23 Things: Not So Technical With Technorati
The New ROI of Blogging by Charlene Li of Forrester Research
It's Time for Measurement of Social Media by John Bell


Social Networking Sites



Articles

Beth's Blog: LinkedIn Posts
Beth's Blog: Facebook Posts
Beth's Blog: MySpace
Beth's Blog: Interview with Carie Lewis, HSUS - Using Social Networking Sites With Campaigns

Recent Articles
Why it Makes Sense, if Not Immediate Cents, to Experiment with Participatory Media Sites
Facebook: Moving Beyond Just A Social Network
Social Network Traffic Up 11.5% (2/2007)
MySpace Vs Facebook Growth
TechCrunch: Rumors of MySpace Decline Are Exaggerated
Viewing American Class Divisions Through MySpace and Facebook
Social Networking Watch - some stats


Personal Fundraising

Case Study: Personal Fundraising with Chipin Widget by Beth Kanter

Charity Badges: Turn Your Supporters Into Fundraisers from TechSoup

Six Degrees Lessons Learned
Read everything that Katya Andresen has written about the topic here

Beth's Blog: Personal Fundraising Examples and Advice


Wiki





Wikipedia (trailer from documentary)




external image 727592905_2221b0cf30.jpg

Resources
The above comes from a quote in a recent article in the NY Times
http://www.flickr.com/photos/lynetter/727592905/
The Ultimate Guide To Getting Your Organization In Wikipedia

More on Wikis

Wiki Adoption Issues
Wikipedia Documentary
Beth's Blog on Wikis//

Social News Gathering

Example

Anti-Genocide Campaign

Resources
Beginners' Guide To Digg
My Bookmarks about Social News Gathering

Twitter

Beth's Blog: Twitter and Nonprofits
Traveling Librarian: Twitter Primer
Twitter Fan Wiki

Examples of collaboration using Twitter

Virtual Worlds

Beth's Blog: Nonprofits and Second Life (lots of examples and how to get started advice)

Change the World by Working in a Virtual One from TechSoup
Second Life and Why It Matters for Nonprofits White Paper from Social Signal

Relay for Second Life
Nonprofits and Second Life Wiki