Leveraging Social Media: New Communities, New Opportunities

PBS Development Conference
October 4, 2007



Social networks — including Gather, Facebook and Twitter — as well as such collaborative media as Wikipedia present opportunities for cultivating new communities of local station members and donors. How can you and your organization capitalize on the growth and interest in social media? Join us for a conversation with experts in the field who have firsthand experience in creating, maintaining, and making the most of online communities — and take home tried-and-true techniques that you can put into practice immediately.

Defining Social Media

The Machine is Us/ing Us by Michael Wesch
A music video that explains Web2.0 in less than 5 minutes
http://www.youtube.com/watch?v=NLlGopyXT_g

What is Web2.0? by Tim O'Reilly
The first and most influential concept paper on Web2.0. September, 2005
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

TechSoup's Complete Collection of Web2.0 for Nonprofits Articles
http://www.techsoup.org/toolkits/web2/

Social Media and Marketing & Fundraising

Ten Ways to Promote Your Business With Social Media by Robin Good
http://www.masternewmedia.org/online_marketing/social-media-marketing-smm-smo/online-marketing-strategies-tools-10-ways-social-media-marketing-20070525.htm

The Top Social Media Marketing Blogs http://moblogsmoproblems.blogspot.com/2007/06/viral-gardens-top-25-marketing-blogs_13.html

Fundraising 2.0 Presentation and Blog Post by Steve Bridger
http://www.nfp2.co.uk/2007/06/09/fundraising-20/

Using Online Social Networks to Build Buzz for Your Cause
http://www.slideshare.net/jcolman/using-online-social-networks-to-build-buzz-community-support-for-your-cause

Adoption Strategies

Full Circle Online Interaction Blog by Nancy White
http://www.fullcirc.com/weblog/onfacblog.htm

Web 2.0 and Nonprofits: Notes from the Real World
Guest Author Post on Read/WriteWeb by Beth Kanter
http://www.readwriteweb.com/archives/non-profits_and_web_20_real_world.php

Beth’s Blog: Adoption Challenges of Web2.0 for Nonprofits
http://beth.typepad.com/beths_blog/2ndwave/index.html

Social Media Metrics

Measuring Your Blog's Success: Social Media Metrics
http://beth.typepad.com/beths_blog/2007/05/measuring_your_.html

Flickr

Beth's Blog: Nonprofits and Flickr Wiki
http://bethkanter.wikispaces.com/flickr

Social Networking Sites

Beth's Blog: Facebook Posts
http://beth.typepad.com/beths_blog/facebook/index.html

Beth's Blog: LinkedIn Posts
http://beth.typepad.com/beths_blog/linkedin/index.html

Beth's Blog: MySpace
http://beth.typepad.com/beths_blog/2007/03/solidariti_peop_2.html

Beth's Blog: Interview with Carie Lewis, HSUS - Using Social Networking Sites With Campaigns
http://beth.typepad.com/beths_blog/2007/06/using-social-ne.html

Wild Apricot: Interview with Carie Lewis, HUS, Facebook Versus MySpace
http://www.wildapricot.com/blogs/newsblog/archive/2007/08/16/interview-with-carie-lewis.aspx

Five Minute Social Networking Guide by Katya Andresen
http://www.nonprofitmarketingblog.com/comments/the_five_minute_guide_to_social_networking/

Danah Boyd
http://www.zephoria.org/thoughts/

Carnival of Nonprofit Consultants on Social Networking Sites
http://beth.typepad.com/beths_blog/2006/11/meet_tuesday_fr.html

Advice for Getting Starting on Social Networking Sites
http://technovist.typepad.com/technovist/2007/10/getting-started.html

Seven Tip for Graphing Your Social Networking Strategy
http://www.techcrunch.com/2007/10/03/seven-steps-to-graphing-your-facebook-strategy/

Twitter

Beth's Blog: Twitter and Nonprofits
http://beth.typepad.com/beths_blog/twitter/index.html

Traveling Librarian: Twitter Primer
http://www.slideshare.net/travelinlibrarian/what-are-you-doing-now-the-twitterfication-of-the-web/28

Nancy White: Twitter Collaboration Stories
http://onlinefacilitation.wikispaces.com/Twitter+Collaboration+Stories

Use of Twitter at an Event by Tim Davies
http://www.timdavies.org.uk/2007/10/26/twitter-post-txt-conferencing-and-consultation

What the Web Strategist Should Know About Twitter
http://www.web-strategist.com/blog/2007/09/04/web-strategy-what-the-web-strategist-should-know-about-twitter/