Ten Steps to Fundraising 2.0


Defining Web2.0, Key Themes, and Approaches to Adoption

The Machine is Us/ing Us by Michael Wesch
A music video that explains Web2.0 in less than 5 minutes and quickly became one of the most popular videos in the blogosphere with more than 70,000 views on YouTube. He leads the digital ethnography group at Kansas State University.

What is Web2.0? by Tim O'Reilly
The first and most influential concept paper on Web2.0. September, 2005

Weblogged-Ed - The Read/Write Classroom by Will Richardson
Covers the use of Web2.0 in education.

TechSoup's Complete Collection of Web2.0 for Nonprofits Articles

Communications and Fundraising Strategies





Robin Good "Ten Ways to Promote Your Business With Social Media"
The Top Social Marketing Blogs to read

Seth Godin, Flipping the Funnel

Steve Bridger's Fundraising 2.0 Presentation and Blog Post

What People Are Doing Online
Jason Zannon, Democracy in Action Blog - Essay about that chart in the presentation
Web Strategies that Cater to Customers from Businessweek

Putting the U in YouTube

Adoption Strategies

Full Circle Online Interaction Blog by Nancy White
Covers the adoption of Web2.0 tools and also writes about Technology Stewardship

Gartner's Technology Hype Cycles

How Nonprofits Can Avoid Being Seduced by the Web.20 Hype - a UK Perspective

Jeremiah Owyang, Profiles of Early Adopters

Social Media Metrics

Measuring Your Blog's Success: Social Media Metrics by Beth Kanter, Beth's Blog
Metrics for Virtual Worlds: Can You Measure Engagement? by Beth Kanter, Beth's Blog
Beth's Blog: Blog Posts on Web Analytics, Social Media Analytics, and Using Google Analytics

Personal Learning


Web2.0 and Personal Learning: Tools and Strategies

Step 1: Find People

Examples
Finding people interested in nutrition
Youth Health Alliance and their YouTube channel
Urban Sprouts School Gardens
Eating Fabulous

Demo
Use Technorati Blog Finder

Resources
In case your curious, I generated the slide with all my flickr contacts using this tool.
How To Search Technorati
23 Things: Not So Technical With Technorati

Step 2: Read People's Minds

Examples
Red Cross Public Awareness Campaign discussed on a blog

Demo
Technorati Search in Blog Posts and Watchlist Set Up

Resources
The New ROI of Blogging by Charlene Li of Forrester Research
It's Time for Measurement of Social Media by John Bell


Step 3: Spread Bread Crumbs with Comments

Examples
Give Well Blog Post and Network for Good Response
Environmental Defense Fund

Resources
How to Comment Like King or Queen by Coolcat Teacher Blog
Strategic Blog Commenting A Screencast by Amy Gahran
Strategic Blog Commenting: Blog Post by Amy Gahran
Commenting by Alan Levine


Step 4: Blog as personal learning environment

Stephen Downes "Personal Learning Environment Screencast"

Blogs

Marc Sirkin - Nonprofit Marketing Blog
Judi Sohn - Moma from Home


Resources
Adoption Issues
The C's of Blogging by Beth's Blog
Advice To Would Be Bloggers by Bokarko
Tips from a New Blogger by Anne's Spot
Novice Blogger Excitement by Larry Lippke
Weblogs As Disruptive Technology for Extension by Deborah Coates
Encouraging Educators to Blog by Martin Weller

Technical How-To
Blogger, free blogging software!
FreeVlog Screencast: How To Set Up A Blogger Blog
Getting Started With Blogging Software from Idealware

Blogging Wisdom
Nine Essential Types of Posts for Every Blogger from Northeast

Step 5: RSS as information coping tool

Demo
A Tour of Beth's RSS Reader

Resources
Introductory 3.5 MInute Video: RSS in Plain English
watch this first

Tutorials
Feed Me: A gentle introduction to Internet feeds - a good tutorial from Palinet, a library cooperative
RSS Tutorial in Flickr
Using RSS Effectively for Research
23 Steps: Make Life Simple With RSS
23 Steps: Finding and Subscribing to Feeds

A few RSS Readers:
Bloglines (10 Steps to Using Bloglines and YouTube Video Showing how to Add Feeds)
Netvibes
Newsgater
GoogleReader

Step 6: Tagging to share information

Demo
Kevin Gamble's Delicious Account
note how the links are published on the side bar of Kevin's Blog

Resources
Beth's Blog: Tagging Screencast

Beth's Tagging Wiki

Step 7: Wiki this and that

Examples
Resource Collection off a listserv
Second Life and Nonprofits List
Directories
Global Voices
Collaborative FAQ
Phone Conference Facilitation
Collaborative Educational Content
Extension Wiki
Collaborative Student Projects
Horizons Wiki

Conference Note Taking
Craig's Nonprofit BootCamp

Organizing a conference - sign up, program, archive
PodCamp Boston

Resources
Working in Media Wiki: Article Start to Finish
Wiki Adoption Issues

Step 8: Storytelling with blogs, photos, and video


Storytelling with a Blog!

Interplast: So No Child Must Wait Blog
March of Dimes: Share Your Stor

For more examples, see Beth's Blog on Nonprofits and Blogging

Comment Blogging

Resources
How to Comment Like King or Queen by Coolcat Teacher Blog
Strategic Blog Commenting A Screencast by Amy Gahran
Commenting by Alan Levine

Cultivating bloggers as press - SF Bloggers Attend the Symphony

Storytelling with Photos and Video

B
eth's Blog: Nonprofits and Flickr




Water Bufflao Campaign
Read the commentary from the Donor Power Blog

Beth's Blog: Video Blogging and Nonprofits

Video Resources

Prepping and Posting Your Video to the Web by David Tames
How To Promote Your Video on YouTube
Video Editing 2.0: 8 Ways to Remix Videos Online
History of Youtube

User-Generated Content

Creative Commons
Why Creative Commons: Get Creative Movie
What: Choosing A License and Creative Commons Comic Book
How: The Six Main Licenses

Step 9: Personal Fundraising; Supporters Are Messengers for Your Cause

Case Study: Personal Fundraising with Chipin Widget by Beth Kanter

Charity Badges: Turn Your Supporters Into Fundraisers from TechSoup

Six Degrees Lessons Learned
Read everything that Katya Andresen has written about the topic here

Beth's Blog: Personal Fundraising Examples and Advice

Step 10: Social Networking SItes: A Thousand Flowers Bloom



Articles

Beth's Blog: LinkedIn Posts
Beth's Blog: Facebook Posts
Beth's Blog: MySpace
Beth's Blog: Interview with Carie Lewis, HSUS - Using Social Networking Sites With Campaigns

Tips
Using Social Networking Sites for Advocacy - from New Organizing Institute

Recent Articles
Why it Makes Sense, if Not Immediate Cents, to Experiment with Participatory Media Sites
Facebook: Moving Beyond Just A Social Network
Social Network Traffic Up 11.5% (2/2007)
MySpace Vs Facebook Growth
TechCrunch: Rumors of MySpace Decline Are Exaggerated
Viewing American Class Divisions Through MySpace and Facebook
Social Networking Watch - some stats