Social Media Game for Fundraising and Communications

The original is from David Wilcox's Social Media Game for Nonprofits
I remixed this game from another version I did for Filmmakers for promoting and marketing their film
These versions were remixed by Steve Bridger and Franceso Santani for NGOs in Europe and focused on fundraising. You can find their versions in the Social Media Game Remix Wikispace

The purpose of this first US Social Media and Fundraising tools version is to trigger conversations about what social media tools may be appropriate to mix with other traditional fundraising and marketing tools and strategies, and to further explore the issues raised in the presentation during the workshop.


  • Instructions (as below)
  • A deck of cards showing different social media tools. Each card has an image (so they can be easily distinguished), a tool description, and a possible issue or question for discussion. pdf of cards . This version does not use all the tools that David originally included because the overall use is focused on personal learning and external communication. The presentation encourages people to begin exploring the tools as individuals first - hence the personal learning goal. The external communications outcomes are focused around how to integrate social media with web strategies.
  • Scenarios - Each group will be assigned personal learning or external communications as an outcome.

Play of the game

1. Workshop participant split into groups of 8-12

2. Each group refines the statement to create a scenario. The organization, the context. Groups can make up an organization or someone in the group can volunteer their own situation.

3. Groups choose from a pack of tools cards to address scenario. What tools? Why? What are the benefits? What are the challenges? What additional information is needed?

4. Groups can add their own cards.

5. After choosing/adding cards to address the scenario, create a story.

6. Elect one person or have the whole group retell the story to the whole class.