PBS+Development

=Leveraging Social Media: New Communities, New Opportunities= [|PBS Development Conference] October 4, 2007

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Social networks — including Gather, Facebook and Twitter — as well as such collaborative media as Wikipedia present opportunities for cultivating new communities of local station members and donors. How can you and your organization capitalize on the growth and interest in social media? Join us for a conversation with experts in the field who have firsthand experience in creating, maintaining, and making the most of online communities — and take home tried-and-true techniques that you can put into practice immediately.


 * Defining Social Media**

//The Machine is Us/ing Us by Michael Wesch// A music video that explains Web2.0 in less than 5 minutes http://www.youtube.com/watch?v=NLlGopyXT_g

//What is Web2.0? by Tim O'Reilly// The first and most influential concept paper on Web2.0. September, 2005 http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

//TechSoup's Complete Collection of Web2.0 for Nonprofits Articles// http://www.techsoup.org/toolkits/web2/


 * Social Media and Marketing & Fundraising**

Ten Ways to Promote Your Business With Social Media by Robin Good http://www.masternewmedia.org/online_marketing/social-media-marketing-smm-smo/online-marketing-strategies-tools-10-ways-social-media-marketing-20070525.htm

//The Top Social Media Marketing Blogs// http://moblogsmoproblems.blogspot.com/2007/06/viral-gardens-top-25-marketing-blogs_13.html

//Fundraising 2.0 Presentation and Blog Post by Steve Bridger// http://www.nfp2.co.uk/2007/06/09/fundraising-20/

//Using Online Social Networks to Build Buzz for Your Cause// http://www.slideshare.net/jcolman/using-online-social-networks-to-build-buzz-community-support-for-your-cause


 * Adoption Strategies**

//Full Circle Online Interaction Blog by Nancy White// http://www.fullcirc.com/weblog/onfacblog.htm

//Web 2.0 and Nonprofits: Notes from the Real World// Guest Author Post on Read/WriteWeb by Beth Kanter http://www.readwriteweb.com/archives/non-profits_and_web_20_real_world.php

Beth’s Blog: Adoption Challenges of Web2.0 for Nonprofits http://beth.typepad.com/beths_blog/2ndwave/index.html


 * Social Media Metrics**

//Measuring Your Blog's Success: Social Media Metrics// http://beth.typepad.com/beths_blog/2007/05/measuring_your_.html


 * Flickr**

//Beth's Blog: Nonprofits and Flickr Wiki// http://bethkanter.wikispaces.com/flickr


 * Social Networking Sites**

Beth's Blog: Facebook Posts http://beth.typepad.com/beths_blog/facebook/index.html

Beth's Blog: LinkedIn Posts http://beth.typepad.com/beths_blog/linkedin/index.html

Beth's Blog: MySpace http://beth.typepad.com/beths_blog/2007/03/solidariti_peop_2.html

Beth's Blog: Interview with Carie Lewis, HSUS - Using Social Networking Sites With Campaigns http://beth.typepad.com/beths_blog/2007/06/using-social-ne.html

Wild Apricot: Interview with Carie Lewis, HUS, Facebook Versus MySpace http://www.wildapricot.com/blogs/newsblog/archive/2007/08/16/interview-with-carie-lewis.aspx

Five Minute Social Networking Guide by Katya Andresen http://www.nonprofitmarketingblog.com/comments/the_five_minute_guide_to_social_networking/

Danah Boyd http://www.zephoria.org/thoughts/

Carnival of Nonprofit Consultants on Social Networking Sites http://beth.typepad.com/beths_blog/2006/11/meet_tuesday_fr.html

Advice for Getting Starting on Social Networking Sites http://technovist.typepad.com/technovist/2007/10/getting-started.html

Seven Tip for Graphing Your Social Networking Strategy http://www.techcrunch.com/2007/10/03/seven-steps-to-graphing-your-facebook-strategy/


 * Twitter**

Beth's Blog: Twitter and Nonprofits http://beth.typepad.com/beths_blog/twitter/index.html

Traveling Librarian: Twitter Primer http://www.slideshare.net/travelinlibrarian/what-are-you-doing-now-the-twitterfication-of-the-web/28

Nancy White: Twitter Collaboration Stories http://onlinefacilitation.wikispaces.com/Twitter+Collaboration+Stories

Use of Twitter at an Event by Tim Davies http://www.timdavies.org.uk/2007/10/26/twitter-post-txt-conferencing-and-consultation

What the Web Strategist Should Know About Twitter http://www.web-strategist.com/blog/2007/09/04/web-strategy-what-the-web-strategist-should-know-about-twitter/