Resource+and+Link+List

=Ten Steps to Fundraising 2.0=


 * Defining Web2.0, Key Themes, and Approaches to Adoption**

[|The Machine is Us/ing Us] by Michael Wesch A music video that explains Web2.0 in less than 5 minutes and quickly became one of the [|most popular videos] in the blogosphere with more than 70,000 views on YouTube. He leads the [|digital ethnography group] at Kansas State University.

[|What is Web2.0?] by Tim O'Reilly The first and most influential concept paper on Web2.0. September, 2005

[|Weblogged-Ed - The Read/Write Classroom] by Will Richardson Covers the use of Web2.0 in education.

TechSoup's [|Complete Collection of Web2.0 for Nonprofits] Articles


 * Communications and Fundraising Strategies**

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Robin Good "[|Ten Ways to Promote Your Business With Social Media]" The [|Top Social Marketing Blogs] to read

Seth Godin, [|Flipping the Funnel]

Steve Bridger's [|Fundraising 2.0 Presentation and Blog Post]

What People Are Doing Online Jason Zannon, Democracy in Action Blog - [|Essay] about that [|chart] in the presentation [|Web Strategies that Cater to Customers] from Businessweek

[|Putting the U in YouTube]


 * Adoption Strategies**

[|Full Circle Online Interaction Blog] by Nancy White Covers the adoption of Web2.0 tools and also writes about Technology Stewardship

Gartner's [|Technology Hype Cycles]

[|How Nonprofits Can Avoid Being Seduced by the Web.20 Hype - a UK Perspective]

Jeremiah Owyang, [|Profiles of Early Adopters]


 * Social Media Metrics**

[|Measuring Your Blog's Success: Social Media Metrics] by Beth Kanter, Beth's Blog [|Metrics for Virtual Worlds: Can You Measure Engagement?] by Beth Kanter, Beth's Blog Beth's Blog: Blog Posts on [|Web Analytics, Social Media Analytics, and Using Google Analytics]

**Personal Learning**
[|Web2.0 and Personal Learning: Tools and Strategies]


 * Step 1: Find People**

Finding people interested in nutrition [|Youth Health Alliance] and their [|YouTube channel] [|Urban Sprouts School Gardens] [|Eating Fabulous]
 * Examples**

[|Use Technorati Blog Finder]
 * Demo**

In case your curious, I generated the slide with all my flickr contacts using this [|tool]. [|How To Search Technorati] [|23 Things: Not So Technical With Technorati]
 * Resources**


 * Step 2: Read People's Minds**

[|Red Cross Public Awareness Campaign] discussed on a blog
 * Examples**

[|Technorati Search in Blog Posts] and [|Watchlist Set Up]
 * Demo**

[|The New ROI of Blogging] by Charlene Li of Forrester Research [|It's Time for Measurement of Social Media] by John Bell
 * Resources**


 * Step 3: Spread Bread Crumbs with Comments**

[|Give Well] Blog Post and [|Network for Good Response] [|Environmental Defense Fund]
 * Examples**

[|How to Comment Like King or Queen] by Coolcat Teacher Blog [|Strategic Blog Commenting A Screencast] by Amy Gahran [|Strategic Blog Commenting]: Blog Post by Amy Gahran [|Commenting] by Alan Levine
 * Resources**


 * Step 4: Blog as personal learning environment**

Stephen Downes "[|Personal Learning Environment Screencast]"


 * Blogs**

Marc Sirkin - [|Nonprofit Marketing Blog] Judi Sohn - [|Moma from Home]

//**Adoption Issues**// [|The C's of Blogging] by Beth's Blog [|Advice To Would Be Bloggers] by Bokarko [|Tips from a New Blogger] by Anne's Spot [|Novice Blogger Excitement] by Larry Lippke [|Weblogs As Disruptive Technology for Extension] by Deborah Coates [|Encouraging Educators to Blog] by Martin Weller
 * Resources**

//**Technical How-To**// [|Blogger], free blogging software! FreeVlog Screencast: [|How To Set Up A Blogger Blog] [|Getting Started With Blogging Software] from Idealware

[|Nine Essential Types of Posts for Every Blogger] from Northeast
 * Blogging Wisdom**


 * Step 5: RSS as information coping tool**

[|A Tour of Beth's RSS Reader]
 * Demo**

Introductory 3.5 MInute Video: RSS in Plain English [|watch this first]
 * Resources**

Tutorials [|Feed Me: A gentle introduction to Internet feeds] - a good tutorial from Palinet, a library cooperative [|RSS Tutorial] in Flickr [|Using RSS Effectively for Research] 23 Steps: [|Make Life Simple With RSS] 23 Steps: [|Finding and Subscribing to Feeds]

A few RSS Readers: [|Bloglines] ([|10 Steps] to Using Bloglines and [|YouTube Video Showing how to Add Feeds]) [|Netvibes] [|Newsgater] [|GoogleReader]


 * Step 6: Tagging to share information**

Kevin Gamble's [|Delicious Account] note how the links are published on the side bar of [|Kevin's Blog]
 * Demo**

Beth's Blog: [|Tagging Screencast]
 * Resources**

Beth's Tagging Wiki


 * Step 7: Wiki this and that**

Resource Collection off a listserv [|Second Life and Nonprofits List] Directories [|Global Voices] Collaborative FAQ [|Phone Conference Facilitation] Collaborative Educational Content [|Extension Wiki] Collaborative Student Projects Horizons Wiki
 * Examples**

Conference Note Taking [|Craig's Nonprofit BootCamp]

Organizing a conference - sign up, program, archive [|PodCamp Boston]

[|Working in Media Wiki: Article Start to Finish] [|Wiki Adoption Issues]
 * Resources**


 * Step 8: Storytelling with blogs, photos, and video**


 * Storytelling with a Blog!**

Interplast: [|So No Child Must Wait Blog] March of Dimes: [|Share Your Stor]

For more examples, see [|Beth's Blog on Nonprofits and Blogging]


 * Comment Blogging**

[|How to Comment Like King or Queen] by Coolcat Teacher Blog [|Strategic Blog Commenting A Screencast] by Amy Gahran [|Commenting] by Alan Levine
 * Resources**

Cultivating bloggers as press - [|SF Bloggers Attend the Symphony]

//**Storytelling with Photos and Video

B**//**eth's Blog: Nonprofits and Flickr**

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[|Water Bufflao Campaign] Read the [|commentary] from the Donor Power Blog

Beth's Blog: [|Video Blogging and Nonprofits]


 * Video Resources**

[|Prepping and Posting Your Video] to the Web by David Tames [|How To Promote Your Video on YouTube] [|Video Editing 2.0: 8 Ways to Remix Videos Online] [|History of Youtube]


 * User-Generated Content**

[|Creative Commons] Why Creative Commons: [|Get Creative Movie] What: [|Choosing A License] and [|Creative Commons Comic Book] How: [|The Six Main Licenses]


 * Step 9: Personal Fundraising; Supporters Are Messengers for Your Cause**

[| Case Study: Personal Fundraising with Chipin Widget] by Beth Kanter

[|Charity Badges: Turn Your Supporters Into Fundraisers] from TechSoup

Six Degrees Lessons Learned Read everything that Katya Andresen has written about the topic [|here]

Beth's Blog: Personal Fundraising Examples and Advice


 * Step 10: Social Networking SItes: A Thousand Flowers Bloom**

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 * Articles**

Beth's Blog: [|LinkedIn Posts] Beth's Blog: [|Facebook Posts] Beth's Blog: [|MySpace] Beth's Blog: Interview with Carie Lewis, HSUS - [|Using Social Networking Sites With Campaigns]

[|Using Social Networking Sites for Advocacy] - from New Organizing Institute
 * Tips**

[|Why it Makes Sense, if Not Immediate Cents, to Experiment with Participatory Media Sites] [|Facebook: Moving Beyond Just A Social Network] [|Social Network Traffic Up 11.5%] (2/2007) [|MySpace Vs Facebook Growth] [| TechCrunch: Rumors of MySpace Decline Are Exaggerated] [|Viewing American Class Divisions Through MySpace and Facebook] [|Social Networking Watch - some stats]
 * Recent Articles**