Bridge+Conference

=Bridge Conference= =Mixing Social Media with Fundraising Strategies=

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I remixed this game from another version I did for Filmmakers for promoting and marketing their film These versions were remixed by Steve Bridger and Franceso Santani for NGOs in Europe and focused on fundraising. You can find their versions in the Social Media Game Remix Wikispace
 * Social Media Game for Fundraising and Communications** was remixed from David Wilcox. The original is here.

=**Resource List**=


 * Defining Web2.0, Key Themes, and Approaches to Adoption**

[|The Machine is Us/ing Us] by Michael Wesch A music video that explains Web2.0 in less than 5 minutes and quickly became one of the [|most popular videos] in the blogosphere with more than 70,000 views on YouTube. He leads the [|digital ethnography group] at Kansas State University.

[|What is Web2.0?] by Tim O'Reilly The first and most influential concept paper on Web2.0. September, 2005

[|Weblogged-Ed - The Read/Write Classroom] by Will Richardson Covers the use of Web2.0 in education.

TechSoup's [|Complete Collection of Web2.0 for Nonprofits] Articles


 * Communications and Fundraising Strategies**

Robin Good "[|Ten Ways to Promote Your Business With Social Media]" The [|Top Social Marketing Blogs] to read

Seth Godin, [|Flipping the Funnel]

media type="custom" key="101695" Steve Bridger's [|Fundraising 2.0 Presentation and Blog Post]

What People Are Doing Online Jason Zannon, Democracy in Action Blog - [|Essay] about that [|chart] in the presentation [|Web Strategies that Cater to Customers] from Businessweek

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[|Putting the U in YouTube]


 * Adoption Strategies**

[|Full Circle Online Interaction Blog] by Nancy White Covers the adoption of Web2.0 tools and also writes about Technology Stewardship

Gartner's [|Technology Hype Cycles]

[|How Nonprofits Can Avoid Being Seduced by the Web.20 Hype - a UK Perspective]


 * Social Media Metrics**

[|Measuring Your Blog's Success: Social Media Metrics] by Beth Kanter, Beth's Blog [|Metrics for Virtual Worlds: Can You Measure Engagement?] by Beth Kanter, Beth's Blog Beth's Blog: Blog Posts on [|Web Analytics, Social Media Analytics, and Using Google Analytics]

**Personal Learning**
[|Web2.0 and Personal Learning: Tools and Strategies]

//**1. Blog As Notebook**//

//**Adoption Issues**// [|The C's of Blogging] by Beth's Blog [|Advice To Would Be Bloggers] by Bokarko [|Tips from a New Blogger] by Anne's Spot [|Novice Blogger Excitement] by Larry Lippke [|Weblogs As Disruptive Technology for Extension] by Deborah Coates [|Encouraging Educators to Blog] by Martin Weller
 * Resources**

//**Technical How-To**// [|Blogger], free blogging software! FreeVlog Screencast: [|How To Set Up A Blogger Blog] [|Getting Started With Blogging Software] from Idealware

[|Nine Essential Types of Posts for Every Blogger] from Northeast
 * Blogging Wisdom**

Katya Andresen, [|Non-Profit Marketing Blog] Marc Sirkin, [|Nonprofit Marketing Blog] Nancy Schwartz, [|Getting Attention]
 * Nonprofit Marketers Writing Blogs about Social Media**

Want to find other bloggers who write about nonprofits, marketing, and fundraising? Check out my mega huge list!


 * 2. Information Coping Skills

RSS**

Introductory 3.5 MInute Video: RSS in Plain English [|watch this first]
 * Resources**

Tutorials [|Feed Me: A gentle introduction to Internet feeds] - a good tutorial from Palinet, a library cooperative [|RSS Tutorial] in Flickr [|Using RSS Effectively for Research] 23 Steps: [|Make Life Simple With RSS] 23 Steps: [|Finding and Subscribing to Feeds]

A few RSS Readers: [|Bloglines] ([|10 Steps] to Using Bloglines and [|YouTube Video Showing how to Add Feeds]) [|Netvibes] [|Newsgater] [|GoogleReader]


 * TAGGING**

Beth's Blog: [|Tagging Screencast] Beth's Tagging for Collaboration and Knowledge Sharing Wiki
 * Resources**

External Communications

 * Storytelling with a Blog!**

Interplast: [|So No Child Must Wait Blog] March of Dimes: [|Share Your Stor]

For more examples, see [|Beth's Blog on Nonprofits and Blogging]


 * Comment Blogging**

[|How to Comment Like King or Queen] by Coolcat Teacher Blog [|Strategic Blog Commenting A Screencast] by Amy Gahran [|Commenting] by Alan Levine
 * Resources**

//**Storytelling with Photos and Video

B**//**eth's Blog: Nonprofits and Flickr**

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[|Water Bufflao Campaign] Read the [|commentary] from the Donor Power Blog

Beth's Blog: [|Video Blogging and Nonprofits]


 * Video Resources**

[|Prepping and Posting Your Video] to the Web by David Tames [|How To Promote Your Video on YouTube] [|Video Editing 2.0: 8 Ways to Remix Videos Online]


 * User-Generated Content**

[|Creative Commons] Why Creative Commons: [|Get Creative Movie] What: [|Choosing A License] and [|Creative Commons Comic Book] How: [|The Six Main Licenses]

//**Finding People, Reading Their Minds, Market Research**//

[|How To Search Technorati] [|23 Things: Not So Technical With Technorati] [|The New ROI of Blogging] by Charlene Li of Forrester Research [|It's Time for Measurement of Social Media] by John Bell

//**Social Networking Sites**//

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 * Articles**

Beth's Blog: [|LinkedIn Posts] Beth's Blog: [|Facebook Posts] Beth's Blog: [|MySpace] Beth's Blog: Interview with Carie Lewis, HSUS - [|Using Social Networking Sites With Campaigns]

[|Why it Makes Sense, if Not Immediate Cents, to Experiment with Participatory Media Sites] [|Facebook: Moving Beyond Just A Social Network] [|Social Network Traffic Up 11.5%] (2/2007) [|MySpace Vs Facebook Growth] [| TechCrunch: Rumors of MySpace Decline Are Exaggerated] [|Viewing American Class Divisions Through MySpace and Facebook] [|Social Networking Watch - some stats]
 * Recent Articles**

//**Personal Fundraising**//

[| Case Study: Personal Fundraising with Chipin Widget] by Beth Kanter

[|Charity Badges: Turn Your Supporters Into Fundraisers] from TechSoup

Six Degrees Lessons Learned Read everything that Katya Andresen has written about the topic [|here]

Beth's Blog: Personal Fundraising Examples and Advice

//**Wiki

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Wikipedia (trailer from documentary)**
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The above comes from a quote in a recent article in the NY Times //http://www.flickr.com/photos/lynetter/727592905/// [|The Ultimate Guide To Getting Your Organization In Wikipedia]
 * Resources**


 * More on Wikis**

[|Wiki Adoption Issues] [|Wikipedia Documentary] [|Beth's Blog on Wikis]//


 * Social News Gathering

Example** [|Anti-Genocide Campaign]

[|Beginners' Guide To Digg] My Bookmarks about [|Social News Gathering]
 * Resources**


 * Twitter**

Beth's Blog: [|Twitter and Nonprofits] [|Traveling Librarian:] Twitter Primer [|Twitter Fan Wiki]

Examples of collaboration using Twitter


 * Virtual Worlds**

Beth's Blog: [|Nonprofits and Second Life] (lots of examples and how to get started advice)

[|Change the World by Working in a Virtual One] from TechSoup [|Second Life and Why It Matters for Nonprofits White Paper] from Social Signal

[|Relay for Second Life] Nonprofits and Second Life Wiki = = = =